Brand Strategizing

Brand #DigitalIndia

A company brand is the whole enchilada, the whole caboodle, the whole ball of wax, the whole shebang–you get the idea . . . It’s everything!

Strategizing The Branding Activity Of Your Business

Your business plan must have a branding strategy. You must have a written plan to alert customers about your brand. A branding strategy contains a list of tactics and how a business will adopt those tactics over time to apply its brand throughout the company. A good branding strategy shows one or two of the most significant features of your products and services, describes your company's vision to the world and also defines your potential clients. The result is a clear plan of what's most important for your business and for your customers.

Brand Strategy & Messaging
  • You may be an expert in your field, but do you know how to engage efficiently with your audience to gain trust, confidence, and loyalty? We will help identify your brand’s story, identify who you are selling to (your target audience), outline key messages to speak to each audience, identify potential talking points, and address both good and bad language to use to reinforce your brand values.


5 Easy Marketing Tips for Increased Brand Visibility

Marketing your business can seem like a daunting task, and sometimes we just need a little guidance to set things in motion. Here are some tips that you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on your way to engaging your audience and seeing progress in your success!

  • Be personal and authentic in your communication -
    With social media at the forefront of our marketing and communications platform, it is imperative that you communicate on a personal level. People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. Newsletters are more appreciated if they’re written from a personal perspective, addressing the individual with expert advice that can help the audience reach their goals.
  • Leverage your Network -
    Dyour friends, colleagues and social network are your biggest asset. Ask for referrals and testimonials from people you know or have done great work for: as is tradition, we are more likely to purchase a product if our friends have had a great experience with it. Create a “Friend Referral Program” or provide other incentives — like deals, discounts and rewards on your services — when people say good things about your company. Doing this consistently will greatly expand your network reach to a genuinely interested audience.
  • Google rankings -
    As we all know, getting to the top of Google can be an expensive and time-consuming endeavor. Have no fear: there are lots of ways to build your search engine optimization rankings without blowing your budget. Our number one recommendation? Put your business on Google maps: this is a great way to get to the top of the list! Being consistently active on Twitter and Google Plus are fun, easy ways to increase your Google ranking, while adding shareable links to your Facebook, LinkedIn and Pinterest posts drive traffic to your website or blog.
  • Create your own TIPS –
    People like tips! A quick, fun list is a great way to provide useful information to your audience. If you want to kick it up a notch, create a video for them! Video is a great way to show the face behind the brand, creating an indelible personal connection.
  • Collaborate with the competition –
    Working with other like-minded business owners can help promote new ideas and products. Because your audience already exists on social media — and so does theirs — collaborating is a natural and friendly way to seek out social media users who are interested in learning more about the products or lifestyle you offer.